SAMU KARJALAINEN

Material &
Immaterial designer

Driven by curiosity and attention to detail. I solve complex product problems and shape them into clear, functional, and visually refined solutions.

Samu Karjalainen
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S-SERIES
← →
Design Excellence

Triple Crown Winner

The first tractor in history to secure the world's three most prestigious design awards.

Red Dot Logo Red Dot: Best of the Best iF Design Logo iF Design Good Design Logo Good Design

I'm an industrial designer, although that doesn't cover everything I do.

Over the years, I've designed physical products, user interfaces, icons, graphics and 3D visualisations. At Valtra, much of my work has revolved around tractors and the many different ways people interact with them.

I'm curious about how things work. I enjoy digging into the details, learning things I didn't know yesterday and figuring out how to make something better.

I especially like projects where the problem hasn't been fully figured out yet.

Samu Karjalainen

Away from the screen, I stay inspired by novelty things, physical training, and personal creative projects.

Case Study
Case Study

Valtra Smart Display

Overview

The primary driving display for Valtra’s 5th generation tractors, replacing the traditional instrument cluster with a clearer, glance-based interface positioned on the right-hand A-pillar.

My Contribution

Led the visual and interaction design of the Smart Display experience, including UX architecture, UI systems, customer validation, embedded graphics, and high-fidelity 3D visualization.

Outcome

Delivered a production-ready driving HMI used across Valtra's latest tractor platforms. The project contributed to multiple internationally recognized design awards, including Red Dot Best of the Best, iF Design Award, and Good Design Award.

Valtra Smart Display Interface

Selected Projects

Photorealistic render of a Valtra S Series tractor in a studio lighting setup.

3D Visual Assets

End-to-end product visualization, material authoring, studio lighting, and marketing-ready visual assets for machinery.

Product Visualization
Technical grease point diagram with standardized safety symbols.

Technical Graphics

Technical illustrations, safety decals, and standardized visual communication systems for product documentation.

Information Design
Valtra SmartTouch armrest with HMI user interface and custom iconography.

In-Cab Interfaces

Iconography, visual component libraries, and interface assets built for off-highway vehicle HMI displays.

UI & HMI Design

Honors & Recognition